Illegal tobacco PR guide

The Illicit Tobacco Partnership has prepared a guide to provide Trading Standards officers, local authority communications teams and others with the knowledge, tools and templates to engage local media when there is activity to tackle illicit tobacco taking place.

The guide will:

  • Save you time by making it easier to find the information you need to issue a press release
  • Increase accuracy and consistency of key messages relating to illicit tobacco
  • Point out some of the myths we need to steer away from.

Click here to view the guide: Illegal Tobacco PR Guide September 2021